Gudrun Sjödén’s new bright and beautiful collection is designed to make a lasting impression on you and the planet
One of Scandinavia’s most successful and distinctive designers, Gudrun Sjödén is known for creating clothes that are colourful, comfortable and extremely hard-wearing. As she travels the world, her ‘slow fashion’ is inspired by the places she goes, the people she meets and her desire to be sustainable.
Gudrun’s new summer collection is a riot of vibrant shades and patterns, reminiscent of her time spent on the magical island of Mallorca. Deep blues and gorgeous greens sit side-by-side, with flashes of fuchsia pink and sunny yellow. Exotic flowers, palm leaves and cacti take centre-stage, celebrating the bold and surrealist world of artist Joan Miró.
The gorgeous flowing shapes and bold patterns that have become her trademark are also very much evident in her May capsule collection. This time, Gudrun uses more muted shades – with some monotone pieces for those who like to keep things simple.
Scandi design with a green soul
Sustainability runs through every fibre of Gudrun’s clothes. Everything is made of organic cotton, linen and lyocell, and is designed to be worn until it’s worn out. And only suppliers who share this ethos make the grade.
Explore the many wonderful colours of Gudrun’s world and discover a timeless piece that will stay with you for many years to come.
“I believe that hard-wearing clothes in timeless designs that you can wear until they are worn out, have the least environmental impact.”
See the new collections at gudrunsjoden.com or visit the beautiful London concept store at 65–67 Monmouth Street WC2H 9DG