Competition: win an outfit from Gudrun Sjödén, worth £200!

Gudrun Sjoden May collection

Gudrun Sjödén’s new May collection is on sale today, inspired by the blossoming colours of spring, and to celebrate you have the chance to win an outfit worth £200! Simply take part in our colourful prize draw.

Gudrun Sjoden May collection competition

Luscious pastels or Mediterranean summer…

This Gudrun Sjödén collection began with a happy watercolour that took on a life of its own and blossomed into a May collection filled with fruity pastels, romantic embroidery, lace and summer florals. It’s perfect for garden parties or hot summer days in the city – create layered outfits or as single statement pieces.

Let the sunshine into your wardrobe with a happy palette of mandarin, pink, sky blue and oriental green. You can view the collection here.

The prize winner can pick and choose an outfit from the latest extra May collection, or the classic essential collection of organic cotton staples – or you can add colour therapy from the artsy summer collection inspired by Van Gogh and the South of France. You can also pick from the gorgeous range of homewares.

Gudrun Sjoden May collection competition prize

Four decades of colourful design

Gudrun Sjödén opened her first shop in 1976 with a mission to sell colourful and long lasting, artfully crafted clothes to women of all ages, shapes and sizes. Now Gudrun Sjödén is a globally loved design phenomenon, its conceptual catalogues on unbleached paper hotly anticipated by generations of women.

For your chance to win the £200 prize fill in the entry form here – and you can also choose to receive the colourful and uplifting newsletters. The competition is open to UK readers only, and closes at 11.59pm on Tuesday 23rd May 2017.

The winner can either come and choose their outfit to the value of £200 in our London store or call up and have it sent to their home. You can get more inspiration at

Gudrun Sjödén summer store party

On Saturday 20 May. Bring a friend for a colourful afternoon with drinks, nibbles, creative workshop and a freshly released design in store!

From noon at Gudrun Sjödén, 65-67 Monmouth Street, Covent Garden, London WC2H 9DG